Moving Day

by Dan Woychick The phones don’t work, the printer is acting squirrely, and I’ve misplaced the network cables my IT guy needs. No matter how well planned, no matter how hard we might try to get work done, there is no less productive environment than an office on the day after moving. This morning I [...]

Favorite Links: April 2012

We’re always in search of fresh thinking on issues that affect nonprofit marketing. Here’s some recent favorites: 6 Habits of True Strategic Thinkers Inc. People Are Irrational, But Teams Don’t Have to Be Harvard Business Review What’s Working in Digital Non-Profit Fundraising Mashable

Mind the Gap

by Dan Woychick Politely but firmly, as any traveler boarding trains in London’s Underground can attest, an insistent female voice reminds passengers to pay attention to their surroundings. Unfortunately, there is no similarly effective system for urging those who work in non-profit organizations to “mind the gap” between the current and desired state of things. [...]

Measure Twice

by Dan Woychick As more marketing happens on laptops, tablets, and smartphones, the demand for and trust in metrics continues to grow. If something can be measured, it will be, as return on investment (ROI) weighs on the minds of executives everywhere. Analyze the following proposition. This product deprives you of sleep, makes unpleasant noises [...]

Why I Love What I Do

by Dan Woychick When I was a boy, I loved to draw. Sharpen a No. 2 Ticonderoga and transfer visions from my head to the nearest scrap of paper. Round up the old cigar box full of crayons and try to find a scrap of Burnt Sienna big enough to hold firmly in nubby little [...]

Favorite Links: February 2012

We’re always in search of fresh thinking on issues that affect nonprofit marketing. Here’s some recent favorites: I Don’t Understand What Anyone is Saying Anymore Dan Pallotta – Harvard Business Review Groupthink: The Brainstorming Myth Jonah Lehrer – The New Yorker Five Questions with Seth Godin Rob Zinkan – University Advancement

Adaptation

by Dan Woychick Over 170 years ago on the Galapagos Islands, Charles Darwin made an interesting observation. The animals he saw on this remote outpost were not quite like the ones he had seen throughout South America during the survey expedition of the HMS Beagle. In fact, and more importantly, he noticed a tortoise or [...]

Doing Better By Doing Less

by Dan Woychick The phrase “less is more” is often associated with the famed Modern architect, Ludwig Mies Van Der Rohe, who believed that simplicity and clarity are necessary for good design. One thing we can say with absolute clarity is that today’s nonprofit marketing professionals are expected to communicate with more people in more [...]

Resolution Evolution

No matter how things work out in 2012, we understand.

The Bleeding Edge

by Dan Woychick There’s been an explosion at the factory on the edge of town. At the regional hospital, emergency room personnel maintain radio contact with the paramedics en route, bracing for the arrival of a half dozen injured workers. Successful medical treatment is reliant on ER staff correctly identifying and attending to the highest [...]