Simplicity Will Disrupt Your Business

by Dan Woychick Last summer, my siblings and I established a family endowment in honor of our parents. Tom and Mary Woychick were lifetime volunteers, philanthropists of time more than money, who supported a wide variety of causes in addition to their church – from homelessness to veterans, at-risk youth to education. With this fund, […]

Travel Tips

Traveling provides opportunity to explore terrain – both real and figurative – that is unattainable from the comfort of an easy chair. Seven weeks ago, my family and I began a long-awaited trip covering four countries and several time zones. We’ve seen and learned a lot in our travels, some of which is even applicable […]

The Right Tool For The Job

by Dan Woychick Last weekend, I agreed to help a friend install his new home theater. First, we needed to remove the baseboard so we could keep all the new wires hidden from view. Lacking a crowbar, my friend grabbed the nearest screwdriver and proceeded to gouge the wooden baseboard and scratch the painted wall. […]

Expand Your Way of Seeing

By Dan Woychick In the modern business environment, nothing is trusted more than cold, hard facts. Simply using one’s own eyes and ears to observe how people interact with your product or service, on the other hand, is an underappreciated skill. Ethnography is observing people’s behavior in their own environments, so you can get a […]