Can You Imagine?

By Dan Woychick A few weeks ago I was getting ready to travel to a conference in San Francisco. I needed something to read on the plane and stopped by the neighborhood bookstore looking for a copy of Jonah Lehrer’s latest book, Imagine: How Creativity Works. “I’m sorry. We don’t have it anymore. The publisher […]

Favorite Links: February 2012

We’re always in search of fresh thinking on issues that affect nonprofit marketing. Here’s some recent favorites: I Don’t Understand What Anyone is Saying Anymore Dan Pallotta – Harvard Business Review Groupthink: The Brainstorming Myth Jonah Lehrer – The New Yorker Five Questions with Seth Godin Rob Zinkan – University Advancement

Powers of Observation

by Dan Woychick When our family goes to a restaurant, occasionally we will play a game called “Powers of Observation.” Everyone at the table gets a couple minutes to look around them, soaking in the details of their surroundings. The trick is, you don’t know what you’re looking for, or what may potentially be important […]

Gathering Good Ideas

By Claire Napier Too often people approach a problem with the mindset that there is only one correct answer. A lot of time can be spent thinking – or procrastinating – with the hope that the answer will come in a bolt of lightning. Effective marketing requires a steady, reliable flow of fresh thinking. And, […]