Favorite Links: June 2012

We’re always in search of fresh thinking on issues that affect nonprofit marketing. Here’s some recent favorites:

How Great Leaders Inspire Action
Simon Sinek via TED.com

Why Smart People Are Stupid
Jonah Lehrer for The New Yorker

Designing for the Obvious, the Boring, the “Of Course”
Gerry McGovern

And an extra bonus link for our patient fans in Madison, Wisconsin:

Why Successful Branding Still Happens Offline
The Wall Street Journal

2 thoughts on “Favorite Links: June 2012

  1. Libby

    Thanks for the extra bonus link, and for consistently curating great food for thought. I definitely enjoyed the extra bonus link’s emphasis on prioritizing story over platform.

    1. woychickdesign Post author

      Thanks for reading, Libby. There’s definitely a non-profit and higher ed propensity to focus on tactics over strategy – shiny new toy syndrome – but that’s beginning to change.


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